An Entrepreneur's Guide to Incorporating Your Business

One of the most important steps in starting up astock, and multiple classes of interests. You can have
business is the incorporation process. Your corporationforeign investors. You can have an unlimited number of
as an entity receives its legitimacy from the state youinvestors. There's almost nothing that an LLC structure
incorporate in. The most obvious advantage in formingwon't accommodate. In an LLC, I can do a 90/10
a corporation is that it shields its owners from personaldistribution of dividends, and not be tied to the
liability. It guarantees that if something goes wrong indistribution of ownership. It protects your assets like
the business, the owners won't be wiped outassets like a corporation without the burden of
personally.corporate maintenance. With a LLC, you can elect to
There are several options when it comes tobe taxed as a corporation, or avoid "double taxation"
incorporating your new business. You will need toby choosing to be a "pass-through" entity.
know your business objectives in order to determineS-Corporation:
which one is right for you. Many entrepreneurs rushA S-Corp structure is very limiting. There are limitations
into this process, incorporate with the least appropriateon the number of shareholders and on who can be a
entity and then regret it later. By reading this guide, youshareholder. You can only have one class of stock
are avoiding this common pitfall.(there are minor exceptions to that). The S-Corps are
One reason people do not incorporate is that in ordervery, very inflexible, but they are really cheap to setup.
to do so, you must file paperwork with the state. ToWith increased flexibility comes complexity. That's why
be an S-Corp, LLC, or a Limited Partnership, you haveLLCs are much more expensive to set up.
to file papers. What do you have to do to be aWe can map this out very simply. If you know you're
General Partnership? Nothing. All you have to do isnot going to have multiple classes of investors, you
pursue a business together. That is the default undershould go S-Corp just to save money.For example, if
the law. If you just start working together to try andyou have a situation where two brothers or two
create something, you are considered general partners,sisters starting a business, sometimes an S-Corp is the
unless you legally change the status of yourbest bet; nevertheless, they are really inflexible.
business.From a liability standpoint, you are also toast,Ask a tax person who is used accustomed to figuring
because you're liable for everything personally. Yourout the problems with an S-Corp. He or she will tell you
personal assets are completely exposed.that if you think there is any chance that something will
Here's the differences between each entity followedchange down the road, you should incorporate as an
by a quick reference table:LLC from the start. It's much harder to fix a problem
C-Corporations:later than it is to plan for different situations in the
C-Corps work for that narrow locus of company thatbeginning.
Venture Capitalists are interested in. They're interestedDoing Business As:
in high growth, generating cash, and reinvesting it (notDBA, or Fictitious business name as it is also
distributing it). They're not interested in dividends. Theysometimes called, is another type of organizational
want a high growth rate. They want to sell out, eitherarrangement. If you are an individual, you want to do
through a public offer or through an acquisitionbusiness under your own name, and you don't want to
transaction, earning a high price. This is how they getincorporate, you could use a DBA. Local jurisdictions
there: hustle the cash, keep it, grow fast, and use allhave their own requirements of how to start a DBA. It
the cash. This is why VCs almost exclusively invest indoesn't really get you very much in the way of liability
C-Corps. You can actually set up a C-Corp and file aprotection, but it can allow your company to do
form saying that you want to be taxed as an S-Corpbusiness as a new name, and open bank accounts
(flow-through entity that is taxed once). Later, whenwith that name.
you are ready to raise money or bring in newFurthermore, it sometimes happens that a company is
investors, you can change your election to be aincorporated in one state with a certain name. Then
C-Corp. It is very hard to do it the other way around.they go into a different state, and that name is already
Limited Liability Company:taken. They have to do business under a different
LLCs are remarkably flexible. You can do almostname in that state. That is where it is more legitimate
anything with them. You can have multiple classes ofto use a DBA.