| In many ways, life insurance is like having a Will written. | | | | going to hire a web designer, make sure they include |
| Most people put both on the back burners. While most | | | | SEO in their work. For a basic understanding of SEO, |
| people need life insurance, they feel no sense of | | | | visit Once your site is established you need to promote |
| urgency. | | | | it. There are thousands of search engines, web |
| The best prospects are individuals who have just had | | | | directories and other websites that offer ways to link |
| a "life event". A life event would include - a couple | | | | back to your site. It is vital that you get as many links |
| getting married, a couple having a baby, an individual | | | | to your website as possible. Not only will your website |
| changing jobs or starting their own business. So, how | | | | get visitors from all of these links, but this is one of the |
| do I find prospects having life events? One of the | | | | major factors that search engines use to rank sites in |
| greatest sources is referrals. Every couple that you | | | | their search results. For a list of the best web |
| meet with let them know that you specifically work | | | | directories to submit your site to, visit Web Directories |
| with married couples. Do they have any friends or | | | | In addition to gathering links you'll want to purchase |
| relatives that are married? Make it your goal to leave | | | | sponsored listings on Google and register your local zip |
| a meeting with 3 or 4 referrals. | | | | codes on The Life Insurance Directory |
| Another source of referrals is through a professional | | | | Now that you've increased the number of new |
| network. Its important to work with an estate attorney, | | | | customers, it's just as important that you provide the |
| a mortgage broker, a realtor and an insurance agent | | | | best customer service possible. At least once a year |
| that only writes auto and homeowners insurance. | | | | schedule a financial review with your clients. This |
| An equally important source of growth is the internet. | | | | provides opportunities to fill new insurance gaps as |
| While many agents feel the internet has hurt their | | | | well as gather more referrals. |
| business, others are making it a big part of their | | | | Life insurance is extremely important and the majority |
| prospecting. The first step to internet marketing is to | | | | of families are underinsured. How would you feel if |
| build a professional website. If you are going to build | | | | someone you knew died without having enough life |
| the site yourself, make sure you have some | | | | insurance to support their family? Let that thought |
| understanding of search engine optimization. If you are | | | | motivate you everyday. |