| Home based businesses are becoming more and | | | | Your expectations are your expectations. There is no |
| more popular. People are less and less secure in the | | | | right or wrong, as long as YOU are following your |
| "traditional" job market. They have reason to look for | | | | passion, as long as YOU have a reason bigger than |
| change. The days of starting with a stable company | | | | money for wanting to start your new opportunity. If |
| out of school and continuing into retirement are no | | | | money is your sole motivator, be careful. You may not |
| more. In fact, this has always been fantasy. There are | | | | have thought through this completely. |
| many that think home based businesses are scams | | | | I will not discuss "jobs" in this article. I simply don't |
| but the reality is just the opposite. It is the traditional | | | | believe that jobs are right for achievers, for people |
| employee-employer relationship that is the scam. Let | | | | with visions and passions. |
| me explain. | | | | So, you have a burning desire to create your own |
| Let's define what we are discussing. | | | | business! Congratulations! The best way to create true |
| Perform an internet search for any of the following | | | | freedom is with a business of your own. |
| terms: work at home, home based business, business | | | | Why a home based business? Why not some other |
| opportunity, work from home, etc. There will be vast | | | | kind of business? Is there a difference? A business is |
| differences in the search results and at the same time | | | | a business. I don't even like the "home based" |
| quite a bit of cross-over as well. | | | | terminology. In almost cheapens the concept. What |
| There are two main categories of people searching | | | | does it matter where you work from? |
| for these subjects. First, is the person who wants to | | | | A real business requires an investment. It requires |
| make money at home....with a job. This means that | | | | start-up capital and it requires a dedicated investment |
| someone pays them something for their time or the | | | | of your time to make it work. If you are talking to |
| performance of a task. The second group is people | | | | someone who is telling you that for $50.00 and 2 hours |
| who are looking to actually work a business for | | | | a day you can make millions....just look somewhere |
| themselves. They may or may not have any | | | | else. Business need not be difficult, but it does require |
| understanding of what that entails, but they are looking | | | | effort. |
| nonetheless. | | | | Create a business plan. It need not be complicated. |
| What is the process? | | | | What kind of "investment" can you make in your own |
| Usually the process starts with (1) cold calling or | | | | future? Consider the basics, computer, phone, |
| "friends and family" marketing or (2) the prospect | | | | software to make more efficient use of your time, etc. |
| responds to an ad. It really doesn't matter what the | | | | What about advertising? How will you develop qualified |
| business does at this point or what they offer. The | | | | leads for your opportunity? |
| early stages all involve lead generation. | | | | What kind of business entity will you be? Will you run a |
| Since my business does not rely on cold calling or | | | | sole proprietorship, LLC, Corporation? Do you have an |
| contacting friends and family, I will focus the | | | | accountant that can help you take advantage of the |
| professional marketer side of the business. | | | | many tax advantages of becoming an entrepreneur? |
| Respondents to ads are taken to a "filter". This "filter" | | | | Here is the KEY to success! |
| is a website, telephone hotline or similar screening | | | | Have a goal. Write it down. |
| method. I talk to many people who say the same | | | | Realize that you are becoming a business owner. |
| thing..."I could not tell much about the opportunity by | | | | Take that responsibility proudly. |
| your website". This is done on purpose to separate the | | | | You are not a home based business owner, you are a |
| tire kickers from the serious. My websites are actually | | | | business owner! You will be compensated in direct |
| designed to weed out a large portion of the people | | | | proportion to your results, not your efforts. Results |
| who make it to my web page. | | | | matter and they unshackle you! |
| If you are asked to provide your name and email | | | | You will need to make decisions. Continue with |
| address (or other information) you have "opted-in", that | | | | certainty as you make decisions to lead you toward |
| means you have requested to be contacted by | | | | your goal! |
| whoever placed the ad. Please realize this before you | | | | Now here is where it really gets exciting. Once you |
| provide your information. You will be contacted by | | | | make your decision as to what your life looks like, and |
| someone. You are in control. If it is not right for you, | | | | continue to take action toward that destination, the rest |
| simply say so. Professionals will be direct with you and | | | | falls into place. |
| appreciate the same in return. I don't want to waste | | | | Your decision to pay that initial investment, your |
| my time or yours. | | | | decision to be coachable and trainable, your decision to |
| The process varies widely from there. This article is | | | | place your advertising, your decision to call people |
| not about how to perform lead generation in your | | | | back and ask for a decision....all of this happens before |
| home based business. This article is about what a | | | | the resources materialize. Make it happen, find the |
| prospective work at home or work from home | | | | cash, become the person of YOUR dreams and |
| prospect should consider before they "opt-in" . | | | | create abundance for yourself, your family and your |
| What is the Expectation? | | | | associates! |