| What is it that allows those websites on the first page | | | | know, but it gets the message across, I hope. |
| of Google to rank above all the other ones that are | | | | Furthermore, we also would wish to use our chosen |
| seemingly competing for the same keywords? | | | | keywords in the body of our text within an article that |
| Well, there is a long story behind this, but I'll try to keep | | | | we will use on our webpage. Therefore, this particular |
| it brief. | | | | page may include an article that discusses why |
| There is something that we need to understand. There | | | | someone should choose your firm over any other |
| are two types of what is called "optimization" that can | | | | within the city. Your firm has a proven record for |
| be done on a webpage, or to a website in general. | | | | working cases on such and such... |
| What does "optimization" mean? I'm just about to get | | | | We want not only to include our chosen and primary |
| to that. | | | | keywords, but we also wish to use related text within |
| On-page optimization: on-page optimization is the | | | | the article body. Google is very happy if we do so. |
| process where-by we target our optimization efforts | | | | Let's try to keep Google happy, shall we? Related text |
| upon the pages of our website and nothing else. How | | | | may include something along the lines of this, for |
| do we do that? We do that by using our chosen | | | | example: |
| keywords and entering them onto at least one page | | | | "Our Colorado Law Firm is one of the most |
| that we wish to target for those particular keywords. | | | | recognized law firms in all of Colorado. We practice |
| Ideally, and importantly, we need to use these | | | | corporate law, criminal law, and international law...". You |
| keywords in the page title. | | | | get the picture. This is called "latent semantic indexing" |
| Thus, if our keywords are to be "Colorado lawyer", | | | | or LSI for short. You don't have to remember that |
| then our page title could be something like "Colorado | | | | though. |
| Lawyer - Choose Our Law Firm!". Not a great title, I | | | | |