Internet Partnerships - Don't Throw Away Your Business

General partnerships are a poor business entity choicebusiness. If the company fails or is sued because of
when it comes to pursuing business activities. They failproblems with the software, Mark and Programmer will
to provide the asset protection shield that shouldavoid personal liability and their original businesses are
always be put between your business activities andnot touched. Are they completely protected? NO!
personal assets. Many small businesses, however, findMark and Programmer are still open to liability on the
it profitable to combine their product or services with"back end". Without realizing it, each trusts the other to
other small businesses. In doing so, they often fail toproperly run their independent businesses. Why is this?
realize that they are subjecting them to the sameAssume that Mark and Programmer follow the above
exposure as a general partnership.plan and the business is very profitable. One day,
Why Even Worry About It?Programmer is served with a lawsuit claiming that he
You put a lot of time, money and sweat into yourviolated copyright laws with a program that he
business. After years of effort, you have it fine-tuneddeveloped before meeting Mark. The nine companies
and are making a nice living. How willing are you toto which he sold the program also sue him. The trial
lose your business?goes badly and Programmer is found liable to the tune
Consider the following hypothetical situation involvingof $750,000.
two sole proprietors. Our first party, Programmer,Guess what happens next? Since he is a sole
creates computer programs for managing websites.proprietor, Programmer's interest in the joint business
The second party is Mark, the owner of a site thatwith Mark is seized to satisfy the judgment.
provides small businesses with websites. ProgrammerAlternatively, he files personal bankruptcy. Either way,
and Mark come to the conclusion that they can makeMark is involuntarily going to have a new business
big money by opening a joint site. This type of situationpartner that probably can't program! In short, we are
occurs every day on the Internet. How should they dotalking about a disaster.
it?How To Protect Yourself
The best option is to form a corporation or LLC. EachBusiness entities are the key to limiting your exposure
party will own an agreed upon percentage of theto liability. In the above situation, Mark and Programmer
company. Mark will contribute his marketing ability whileshould own the joint company as individuals, but they
Programmer contributes software platforms. Theshould form business entities for their personal
bylaws [administrative rules] of the corporation willbusinesses. If the personal businesses are sued, their
detail how profits are divided as well as detailing whoindividual ownership of the joint venture entity is
gets what [domain name, client list] if the relationshipshielded from attachment.
doesn't work out. If a corporation or LLC is not formed,As a general rule, you should form an individual
each party exposes their individual businesses to liabilitybusiness entity for each business you own. By doing
just as would occur in a general partnership.so, you are better able to limit the potential damage of
What has been accomplished? Mark and Programmera lawsuit involving one of the businesses.
are protected from liability arising from the new