| Social networking has created a great revolution in the | | | | and interact with customers. |
| internet world. Most netizens have an account in | | | | On the downside, social networking sites are hit by |
| popular social networking sites like Orkut, Facebook | | | | annoying worms, AdWare, and phishing attacks. It has |
| and MySpace. They live in their own world by forming | | | | become a hacker's paradise. Recently, the anti-virus |
| a community and friends group, and organizing events | | | | firm Sophos has done a study on social networking, |
| among themselves without caring that their activities | | | | according to which, "63% of system administrators |
| and personal details are probably being accessed by | | | | worry that employees who share too much personal |
| others. Most of them are on social networking sites for | | | | information on social networking sites will put their |
| the social aspect alone. | | | | company's IT infrastructure at risk. A quarter of these |
| Due to the availability and accessibility of social | | | | businesses also report that they have been the victim |
| networking sites, many employees have taken it as a | | | | of spam, phishing, and malware attacks via sites like |
| default way to contact with friends, colleagues and | | | | Twitter, Facebook, LinkedIn, and MySpace." |
| business associates. When networking comes to | | | | Everything in the world has two sides, just as social |
| organization, productivity is reduced as employees | | | | networking has both a good, and a bad face. All |
| concentrate more in keeping in touch with friends and | | | | depends on how well you make use of it. |
| making new ones. So Banks, BPOs and most IT | | | | Organizations can increase their productivity through |
| companies have banned social networks in their | | | | social media by allowing their employees to learn new |
| workplace. | | | | ideas, discuss various issues and interact with clients. |
| But creative companies like ad agencies and internet | | | | Social networking offers the best platform to reach a |
| companies do not block networking sites as their | | | | targeted audience. Social networks are not the only |
| employees can make use of social media to get new | | | | gateway for viruses; scams and malware attacks still |
| ideas, learn more about all kinds of stuff and make | | | | arrive by mail as well. We can conclude that social |
| money through social interaction. Servicing companies | | | | networking is great boon for corporate to extend their |
| are also using social networks to reach their audience | | | | hands worldwide and reach every corner of the globe. |