| Before the digital age, outdoor billboard advertising was | | | | advertisements can be shown. And changing them is |
| limited to paper, vinyl, painted, or mechanical billboards. | | | | as simple as clicking a mouse button and/or entering a |
| Now, outdoor billboard advertising has gone high-tech | | | | couple of fields into the computer. |
| through LED billboards. What are LED billboards? LED | | | | Lastly, LED billboard advertising can be displayed in |
| billboards place ads on a computer screen. In | | | | non-traditional areas, such as buildings or small signs. |
| comparison to traditional billboards, LED billboard | | | | New York’s Time Square and Las Vegas are |
| advertising offers the following advantages: more | | | | excellent examples of places that have tons of LED |
| intriguing ads, easier display of multiple ads, and the | | | | billboards placed on buildings. In fact, the practice is also |
| ability to place ads on buildings. | | | | popular in Japan and other areas where high-tech is all |
| The most obvious advantage of LED billboard | | | | the rage. And it should be obvious why it is popular. |
| advertising is the quality of the ads that can be placed | | | | When LED billboards are placed on buildings, they take |
| through it. With LED billboard advertising, ads are more | | | | up much less space than they would if they were on a |
| realistic-looking since they incorporate video. In fact, | | | | larger, more traditional billboard. They can also be an |
| some LED billboards actually contain full-length | | | | excellent marketing tool for the businesses, since they |
| commercials. With this ability business owners can get | | | | can show clients a commercial about their products or |
| more of their message out to consumers, especially if | | | | services right as they are about to enter the store. |
| the LED billboard is located near an intersection where | | | | What other ways are there to build up last-minute |
| drivers would have to stop at red lights. Doing this | | | | shopping momentum? |
| gives them more time to view the whole commercial. | | | | In conclusion, LED billboard advertising is a revolutionary |
| The next advantage of LED billboard advertising is the | | | | option for businesses that can afford it. It allows for |
| ability of billboard companies to display more than one | | | | more elaborate ads and the process of interchanging |
| advertisement at a time. With traditional billboards the | | | | is much easier. They can also be placed on buildings |
| only way to display a different advertisement was to | | | | and other locations where a smaller billboard is more |
| take down the original one. The exception would be | | | | convenient. Granted, LED billboard advertising has yet |
| for mechanical billboards. If they are non-computerized, | | | | to replace traditional billboards, especially in rural areas, |
| they can show up to three advertisements within a | | | | but they are still highly popular in very urban |
| few minutes of one another. If they are computerized, | | | | metropolises. And perhaps as the technology |
| (which is typical of mechanical billboards with a scrolling | | | | improves, there may come a point even in our lifetimes |
| ability), they can show up to 30. Yet, with LED billboard | | | | where the only type of outdoor billboard advertising |
| advertising, there is really no limit to how many | | | | available is in LED form. |