| Public Shell Corporation and Public Shell Corporations: | | | | strong investor relations campaign should contain a |
| Taking your company public and staying public | | | | few central components: general corporate publicity, |
| As the global economy becomes more uncertain, | | | | publicity wraps that go around each ‘C’ level |
| entrepreneurs and CEOs are evaluating their | | | | executive to create the ‘expert’ label with your |
| fundraising strategies as traditional institutional lenders | | | | key staff, phone room communication to brokers to |
| and government grants are become less available. For | | | | notify them on the ins and outs and what’s coming |
| solid companies with profits there is a strong possibility | | | | up for your company, stock alerts keeping seasoned |
| of going public. Pink Sheets aren’t very appealing to | | | | traders up to speed with your stock position and |
| investors so these otc pink sheet companies can | | | | information, press releases, keeping an eye out for and |
| rarely stay in existence post public and the NASDAQ | | | | announcing the potential acquisitions and don’t |
| is a platform in which few can qualify so for | | | | forget about viral media (video, bookmarks, articles |
| companies seeking a rapid public offering of the pinks | | | | etc). One other thing is to hire a solid publicist who can |
| and the legitimacy of the NASDAQ the OTCBB (over | | | | get you on radio and television expert panel interview |
| the counter bulletin boards) is a viable option. The | | | | sessions as well as getting mentioned in journals and |
| process can take from 3 to 6 months for a direct s1 | | | | news papers. |
| filing and if it’s a real company getting the market | | | | All of the above is absolutely crucial to surviving and |
| maker to file the 15c211 is not that big of an issue as | | | | thriving in your post public life. One other thing, keep an |
| long as the initial audit and S1 filing went through without | | | | eye out for solid strategic alliances who have multiple |
| a hitch. | | | | synergies that overlap with your business model. This |
| Post public operations are a completely different story | | | | is an important element for domestic and international |
| and the investor relations strategy can and will make | | | | growth and investor appeal. |
| or break your ability to succeed in the public realm. A | | | | |