"Time" to Do it Right

"Time is dead as long as it is being clicked off by littlewith the increasingly accurate measurement of time.
wheels; only when the clock stops does time come toAlthough measuring time was gaining momentum
life." - Faulkner "The Sound and the Fury"through human evolution, it is still a very inaccurate
Although my background has little professionally to doprocess. The emergence of mechanized time appears
with design, I have always found myself responding towith the beginning of the Renaissance. A device called
the user experience. For example, if a bag of chips isan escapement allows a controlled release of power; it
hard to open, I don't just moan and groan, I muttertakes rotational energy and switches it to a
something about what was the packager thinking -back-and-forth movement, tick-tock. The clock as you
does freshness mean I can't get in the bag without aknow it, a collection of spinning gears, is born. Time, for
pair of scissors?the first time, is now measured with a mechanical
When it comes to homes, design matters even more. Idevice.
am always looking at ways to enhance userThe first clocks are only capable of measuring hours
experience such that our homes are working more forand are inaccurate by several hours per day. Monks
us than we are for them; that homes are working forare the most excited about this technological advance.
all of us, not some of us. This is more possible thanTheir practices and devotions to God now happen
ever before and I'm sure technology and lifestylewith consistency. However, one feature was sorely
choices will continue to reinforce this new approach.missing, a bell. A few gears later and the clock had a
Many elements come into play when we design.ring. Up into the tower it went and by the mid 14th
Design is everything from personal expression tocentury, whole villages moved to the sounds of
machine-driven precision. Some people like gold, somemechanized time.
people like linoleum: technology or simplicity; automatedOne hundred years later, the advances in time
or manual; man-made or natural; efficient or beautiful;measurement include a minute hand. The clock
costly or cost effective. But one element in particularmechanics shrink until they fit into your living room and
affects design perhaps beyond all others, time. Indulgeby the 17th century they have shrunk some more and
me as I ponder the impact that the measurement ofare in your pocket. These watches are more of a
time has had on the way we design.novelty as the accuracy is still quite off - you and I still
Long ago, really long ago, time was measured by thehave a tough time meeting at 4:00PM. In 1656 Galileo
sun, the moon and the stars, day, month and year.invents the pendulum and with it time accuracy takes
Time was not so distinct or discreet. It was sinuous,another step forward.
elastic, syrupy and incredibly expansive. It was a flowThe leap that ushers in our present time
like water in a stream running fast and slowconsciousness comes in 1657 with the invention of the
simultaneously and you could be in its rush or in itsbalance wheel. This device gives us accuracy within 10
calm. There was no, "Oh, gosh! Gotta go, it's almostseconds per day. Now, you and I can meet promptly
spring!" Or, "You're late!" Instead with such softness ofat 4:00PM. For the first time, your watch says the
time, one can imagine that to be in the presentsame as mine. This marks the point in evolution when
moment must have been much easier. Time wouldthere is agreement among our clock towers,
have conveyed no sense of urgency and in its placegrandfather clocks and pocket watches. No surprise
would have been a deep connection to the purpose orthat the Renaissance has come to a close and we
activity at hand. It seems sensible that deities werenot far from the Age of Enlightenment. Human affairs
considered to embody every tree, stone and gust ofbegins to be guided rationally, not by faith or
wind. The experience of being alive must havesuperstition; we move from an arbitrary world to one
seemed quite overwhelming all by itself.increasingly validated by reason.
Today is quite different, time is money, and we haveFast forward another 300 years to the mid 1950's and
the gadgets to prove it. They interrupt us endlesslywe have the first atomic clock. Accuracy is within a
reminding us of what has to happen and when. Ourfew seconds over 1,000 years. Jump forward to 2006,
paychecks are a clear measure of our effectivenessour last significant achievement in time measurement,
in time management. Time, it would seem, is running theattoseconds. An attosecond is one quintillionth of a
show. Time feels extremely real. If appears to be assecond. I don't even know what that is - it's one billionth
real as the chairs we sit on and the table before us.of one billionth of a second! From my biological
Time so occupies our thinking that the bulk of ourperspective, an attosecond makes no sense. What an
conversation and concerns are either in the past or inattosecond does tell me is that the present moment
the future. Hardly ever are we in the present; hardlyhas, over the course of only seven centuries shrunken
ever are we just ... present.down to something too tiny to even imagine. No
How did this shift in time consciousness occur? Howwonder we have such a hard time being present.
did the present moment so quickly shrink away andThere's no more now, now. Mechanized time has
practically disappear? Why is being present so hard?disappeared the present. All that is left is the past and
Why do we struggle to connect to inner purpose?future; we no longer live in a place that supports being
Why do we need Eckhart Tolle to give us the Now?present.
What if we could ignore our clocks? What if we couldIt's no surprise that so much focus is required when
throw off the yoke of measured time and step backwe want to be present; there's no societal value
into its uneven river? What if we could time shift? Andplaced on the present. It's hard to do even for the
what would be the impact on design without time asshort duration of one breath, much less a whole hour. I
its master?haven't even done it right now and yet it is what I am
Humans seem to be hard wired to measure ourwriting about (I still have dinner to prep and then an
surroundings. We measure distance, weight, volume,LLC operating agreement to work on). Mechanized
temperature, value and time. We seem to have doneand atomized time squelches the experience of pure
this for much of the 4 million years that we have beensensation. The present moment is sacrificed to
around. The earlier needs would have been simplerprecision. And, it's a small leap to connect punctuality
and when measuring time, it was suitable to planting,with morality. Any questions? If so, look at your
harvest, pray, hunting and travel. For much of those 4paycheck - it is a measure of your ability to manage
million years, nature was the clock: day and night;time.
summer and winter; full moon and new moon. ThatDo I sound a bit judgmental? I might. I might even sound
was it! I just wonder what it was like - who were welike there is something wrong with us humans. There
in consciousness and how did a brain operate whenisn't. None of this is bad or wrong, it's the way it is. In
time was that indistinct? When we looked at eachfact, I would suggest that if we are measuring time in
other, was the next thought already forming andattoseconds (the time it takes light to travel 3
blocking out spoken words, or, did we gaze and takehydrogen atoms), we must be very close to the other
the other person in, keyed to instinct and harmony? Noside; we must be so very close to breaking through a
urgency, just purpose.time consciousness that has engulfed us for 700
5000 BC illustrates the first evidence of a device usedyears. That very thought is exciting beyond words.
to track the progression of time, a sundial. TheseI want to return to design after this indulgence in the
shadow devices depended on direct sunlight. Theyhistory of time. When time is an imprecise target, it is
also depended on a technician to calibrate them todifficult to lock in on it. For example, it's a moving target
their correct latitude and to make seasonalat night in the fog. Without time precision, the focus
adjustments. They were useful indicators duringshifts. People choose bigger or more expensive. We
mid-day and became increasingly inaccurate towardmake pyramids or we make cathedrals. We crave
the beginning and end. They were best at indicatingmeasures, it is what we humans do, we just choose
noon and the Romans were the first using sundials todifferent ones. When one measure is un-measurable,
distinguish AM and PM. They soon evolved early andwe go with another, one that can be measured. But
late for morning and afternoon. The sundial hadwith precise and universally agreed mechanized time,
another shortcoming that wouldn't emerge as anight turns to day, the fog lifts and the target ceases
problem until the days of trains and telegraphs:to move. It is now a clear measure and we can put
different longitude positions meant that your noon wasthe focus on getting the job done rather than doing it
different from mine, hard to run trains when everybiggest, best or even doing it right.
station had a different time.Time is money. If it takes too long, it will cost too much.
The next advance in time measurement came a fewTime is as measurable as money. The job has to get
millennia later around 16th century BC in Babylon, thedone on budget and on time. That's our language.
water clock. This was an urn with a tiny hole in theThose are our measures. They are evolved and
bottom. It was filled with water and allowed to drain.precise measures. However, if we are to begin to
The time it took to drain was a reasonably consistenthave designs that make our world more livable, we
measure of time. The big bonus was that it could trackneed new systems of measurement. What does
the passage of time without sunlight. The shortcoming?design look like when it is about getting it right? There is
It could freeze and the measure was not consistent, itno measure for getting it right. There is a measure for
wasn't comparable. My urn, or its drip hole, was biggerpopularity and sales but those are different measures.
or smaller than yours - my units of measurement wereCompare parenting with income. Income measurement
longer or shorter.is clear and precise - immediately you and I know
The water clock spread in use until it was in India,where we stand in relationship to each other. But
China, Greece and Rome. The Romans called it awho's the better parent? That's not nearly as
clepsydra and gave it a fairly high degree ofmeasurable. Much like the sundial, we have a rough
refinement. It was used for teaching, preaching andidea of where we might be on the curve of parenting
legal proceedings. The judge would grant a prosecutorbut it's imprecise. So, we don't measure it, it's harder to
a measure of water that was the time allotted for thetalk about, and, we don't really know what we need to
presentation. A prosecutor keen on winning favor withknow in order to turn out better adults capable of
the judge would sometimes drink some of his waterparenting.
indicating his intention to be brief. A similar concept, theIf we want our homes and products to provide a
incense clock, was used in the East; a chunk or stickbetter user experience, we start by taking the clock
of incense would burn for approximately a fixedout of the equation. We put in caring more about the
amount of time, much like the water clock.result than the time it takes. We begin to evolve ways
As early as the 3rd century AD the sand or hour glassto measure our success in this endeavor. We would
comes into use. It is much like the water clock but it iscare about the experience. Taking time measures out
portable and it doesn't freeze. This portability hints atof the equation and putting people first is one access
the breakthrough in maritime navigation that will cometo a world design that works for all.