TOYOTA CORPORATION.

ent">On the side of opportunities, that the Toyota
INTRODUCTION:Corporation can take advantage of some advantages.
The Toyota motor corporation is a Japanese carOne of the advantages is the emergence of china as
manufacturer, which is the world’s secondan economic power. It is surprising to note that china is
largest manufacturer from general motors. Regardlessalso one of the fastest growing corporations for the
of this fact it is ranked first in terms of profitability, itsToyota Corporation. With continued expansion of
net worth and revenue collection. It was founded inproduction within the country, the company will
1937 as a subsidiary of Toyota industries.effectively reduce logistical problems and reduce the
ANALYSIS:corporation’s operations budget. In addition to
As a firm in the motor industry, the Toyota Corporationthis, the company is also favoured by a depreciating
is also affected and or assisted by general changesdollar. This has had the effect of increasing sales within
within its market environment. The motor industry justthe United States as well as reducing its purchasing
like many other industries is affected by differentcosts.
national government policies or general industryRegardless of this fact, the company is also faced
changes.with some threats. Among these threats, one is the
There are some changes that have occurred withinincreasing price of global fuel prices. This has had the
Toyota’s line of field, that have had tremendouseffect of scaling down the demand for fuel guzzlers
impacts on its operations.as they are being rejected with consumers more keen
One of the major changes has been the emergenceon purchasing fuel-efficient vehicles. In addition to this,
of china as an economic power in recent times. Theenvironmental laws and doctrines are increasingly
emergence of china as an economic power has hadbecoming a threat to the operations of the company.
the effect of boosting Toyota vehicle salesThis is because the required levels of pollutant waste
remarkably. China is now the leading purchaser ofrequire very costly pollution abatement materials.
Toyota vehicles and as a result has helped to pushFurthermore, the relocation of factories to less
the profits of the company even higher. This emergingregulated states is becoming a very costly venture as
market has made Toyota to be the biggest seller ofwell.
vehicles globally by the start of this year. The secondRECOMMENDATIONS:
change that has affected the companies operationsThe threats mentioned above can affect the firms
has been the recent continuing increase in global fuelbusiness operations if not well addressed. What the
prices. The continued increase in global fuel prices hasfirm needs to do is adopt new technologies and
caused the firm to consider introducing moremodes of production as time changes. On the first
fuel-efficient vehicles in its production line.case, the firm should try to manufacture more
ON MATTERS OF OPPORTUNITIES ANDfuel-efficient cars while the demand for them is still
THREATS:high. On the second issue, the firm should try to use
Opportunities and threats are part of the wider swotless pollutant means of production or invoke some
analysis. Swot analysis incorporates strengths,recycling professionals to recycle part of the firms
weaknesses, opportunities and threats. Opportunitieswaste into better uses.
are external advantages accrue to a firm dependingREFERENCE:
on the working of economies or other stakeholders.Alan R. Rushton, John Oxley, Phil Croucher .2000.The
On the other hand, the threats are the externalHandbook of Logistics and Distribution Management.
disadvantages that affect a firm because of itsLondon: Kogan Page.
involvement with other players in the industry.Mankiw, N. G. (2004), Principles of economics (3rd Ed.