| Most internet marketers - particularly those that are | | | | first page of Google for those particular keywords |
| new to the practice, but also those that have been in | | | | would take years of doing. They are highly competitive |
| the "game" for some time, make mistakes when | | | | keywords and for obvious reason too. They will be |
| choosing their keywords that they wish to focus on | | | | worth their weight in gold as far as search engine |
| when trying to rank in the search engines. Its not simply | | | | optimization and organic results go. |
| a matter of picking out keywords that are relevant to | | | | So I'm afraid that this is a no-no. What else could we |
| your niche market, assessing search volume and then | | | | try here? Let's focus more on the fact that your small |
| assessing over-all competition for those keywords. | | | | law firm is located in Colorado. It makes entire sense |
| There is more to it than this, and this approach is not | | | | that you would wish to target that locale - your clients |
| quite correct either. | | | | are rarely if ever going to wish to travel a thousand |
| Let's discuss the right approach. | | | | miles to come and work with you. So, let's find out |
| Yes, do target keywords in your niche. You may be a | | | | what we're working with now. |
| small law firm practicing corporate law in Colorado. In | | | | For the keywords "Colorado lawyer" there is a broad |
| which case the keywords "corporate law" could be | | | | monthly global search of around 50,000. This means |
| used in-part. You may be wondering why not just go | | | | that we're onto something. Its not necessarily the |
| all-out and target "corporate law"? Just as a very | | | | exact keywords we wish to target but we're starting |
| rough guess, I would estimate that trying to rank on the | | | | to get some place a bit closer to home. |